Crypto.com and FIFA have signed an agreement: the cryptocurrency exchange will become a sponsor of the World Cup in Qatar.
The 2022 FIFA World Cup has a new sponsor. And this is the popular cryptocurrency exchange Crypto.com. Under an agreement with FIFA, Crypto.com advertising will appear on billboards inside and outside Qatar stadiums. With teams from all over the world coming to the championship, Crypto.com has a great opportunity to capture the attention of literally billions of people.
The CEO of the exchange, Chris Marzalek, is already hinting that the company plans to repeat the experience with the financing of major sporting events in the future. FIFA Chief Commercial Officer Kai Madati comments:
Crypto.com has already demonstrated a commitment to supporting top teams and leagues, major events and iconic venues around the world. And there is no platform larger or with greater reach and cultural impact than the FIFA Global Football Platform.
Recall that in February of this year, Crypto.com became a partner of the Super Bowl. The startup also has a contract with the UFC, which is popular among fans of mixed martial arts.